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FREE Marketing Consultation
Competition in the older adult market has increased dramatically in the
Bay Area in the past few years. New Independent and Assisted Living communities
are springing up all over the place along with a flood of new home care service
providers. Plus all kinds of new financial, healthcare and fitness
services.
The reason? Our area is home to over 1.5 million people over
the age of 50. San Jose alone has over 250,000. How to market to baby boomers
and older adults is the key to long term success. It takes more than a business
card.
ActiveOver50 magazine is a marketing company specializing
in building sales and brand awareness for the 50+ markets in the Bay Area. For
a FREE consultation on how to market to older adults, contact Larry Hayes at
larry@activeover50.com or call 408.921.5806. Larry is the founder of Hayes
Marketing Communications, Inc. with over 25 years of experience in marketing,
advertising and public relations. |
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ActiveOver50ActiveOver50 is a local, unique
magazine written for baby boomers and older adults who are working, seeking
work, thinking of retiring or leading active retired lives in the San Francisco
Bay Area.
Our mission is to deliver useful information to help people over
50 to simplify and lead more rewarding, richer and active lives.
Each issue covers a
variety of topics and articles written by experts on housing, real estate,
money, finance, health, work, retirement, fitness, nutrition, travel and more.
With a readership of over 45,000 and rapidly growing, ActiveOver50 provides its
advertisers with a targeted audience aimed at the Bay Area's wealthiest, best
educated and most sophisticated of purchasers.
Our readers account for 74% of personal
financial assets, 50% of discretionary income, 65% of cruise travel, 48% of
luxury car sales and 77% of prescription drugs.
If the burgeoning
50+ age group is your target market, advertising in ActiveOver50 magazine is
the perfect vehicle to reach this growing market segment. |
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